Hey, My Peeps!
Have you ever heard the story of the lexus and the Olive Tree? Well, it is a 1999 book by Thomas Friedman that puts forward that the two struggles affect the world's development. 1. The drive for prosperity and development, symbolised by the Lexus, and the Olive Tree, which is representative of the desire to retain identity and traditions.

It is important to become acquainted with this term as these phenomena affect the workplace culture and communication as much as they do national development.
You see, in every organisation there will be those who embrace changes and new technologies, and there will be others who are critical of changes and less receptive of innovations within the organisation. This issue becomes a challenge to the growth of the organisation because there will be a clash of cultures between these two sets of people that will ultimate impact negatively on the communication and operation of the organisation. At times this conflict is minor, while at others they are the driving force behind business shut down. The challenge behind this is to maintain a balance between the two states Friedman.
Read more about the aforementioned challenges in
The Lexus and the Olive Tree (2000) by Thomas Friedman
The Lexus and the Olive Tree, Understanding Globalisation (2012) By Thomas Friedman