I promised you a breakdown of Gerbener's communication model but unfortunately I am still working on that. In the meantime, have a look at this article I found, which was written by Aurelia Flores, senior counsel at one of the Fortune 500 companies.  She lists some tips for improving your communication in the workplace. These tips show you how to move from competition to conglomeration with your co-workers, employees, and boses. http://latino.foxnews.com/latino/lifestyle/2012/02/22/workplace-communication-rules-part-2/